Is it really interactive?

Digital screens and interactive digital posters can still present the public at large with a challenge when it comes to using them. It can be tempting to think that ‘If you build it, they will come’, but that’s simply not the case. Having seen a fair few examples of interface design for digital screens here are a few pieces of advice that I think will help you as you embark on your project.

  1. Clearly define the purpose of any interactivity for each screen and make sure that all design delivers that purpose. This is because you only have a few seconds to engage with your audience and if it’s not clear they can get frustrated and leave angry – yes, even if it’s something they need to use.
  2. Make sure all type is clearly legible. If you are thinking of getting really creative with a script font, resist the urge for any of your key messages or instructions. Also, make sure type stands out from the background, but is not glaring. Ideally you want this to be an easy and pleasant experience.
  3. Make buttons obvious. All buttons should clearly stand out and look like buttons with clear action labels on them. Don’t assume people will just know what your buttons do. A certain amount of hand holding is a good idea.
  4. Add reward screens that tell your user that they have selected something or taken a step. If a user feels lost when using your interface they will most likely walk away, so make sure they are comfortable and know where they are in the journey. This also applies to the finish. When they have completed a journey, let them know and offer options for what to do next.

Those are just some of the thoughts that I wanted to share to help avoid the situation of confused users spreading bad rumours. They may seem obvious, but we all need to be reminded of the obvious from time to time, so I hope they help.

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