Digital View introduces low-cost synchroniser for non-networked digital signage

Synchronisation of content across multiple screens is a powerful way of increasing impact. Now, those with non-networked systems have a simple and cost-effective way of implementing the effect.

London, (16 April 2007) Digital View (www.digitalview.com) has introduced an extremely straightforward and low-cost method for synchronising media players used in digital signage applications. The new product offers an easy and inexpensive way to synchronise content across multiple non-networked screens to produce sophisticated display effects, such as simulated animation.

Today, digital signage is rapidly becoming one of the most powerful marketing tools available, and users are always looking for ways to maximise the impact of content. One of these techniques - screen synchronisation - was originally introduced by Digital View over two years ago, but the technology was available only for networked systems. Now, however, Digital View has gone one step further by making the effect available to those in a non-networked environment.

Designed to provide synchronised master timing for installations using multiple units of various Compact Flash and Web based media players manufactured by Digital View, the Synchroniser Unit has an internal clock that is graduated in units of 5 seconds up to a maximum time of 8000 seconds (2 hours 13 minutes). Once the clock is set for the desired time interval it will then repeat continuously generating an event trigger each time the interval expires. This event trigger causes the content on the synchronised players to resynchronise either by advancing to a common track or following a playlist instruction.

Digital View's RoHS-compliant Synchroniser Unit can be used to add a powerful new dimension to content in non-networked environments. The technique is already used to great effect in networked systems, including the London Underground, where Digital View's technology enabled the world's first "digital poster" application in an escalator setting. This application, at Tottenham Court Rd Tube station, has proved a massive success.

Digital View

Established in 1995, Digital View Group www.digitalview.com is one of the world's foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company develops display electronics products and services used in mission-critical applications, with expertise in delivering digital media networks in retail and other commercial environments. Current brands and retailers using Digital View solutions include Toys 'r Us, P&G, Nine West, Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia, TAG Heuer, Bose and Tempur-Pedic. Based in London, Digital View also has offices in Hong Kong, Toronto, Chicago, New York and Morgan Hill, Calif.

For more information

Contact:
James Henry
+44 (0) 207 631 2150
james.henry@digitalview.com

Peter Hayward
+44 (0) 1442 878 005
peter.hayward@vector.co.uk