Digital View Forms Alliance with Leasing Provider Arrow Capital

Expands Financing, Leasing Options for Digital Signage Users

New York, N.Y. (10 January 2006) Responding to a growing marketplace demand for digital signage, Digital View has teamed up with Arrow Capital Corporation to provide retailers and marketers with a broader array of financing and leasing options to help facilitate their move to digital signage.

"There's a tremendous amount of interest in digital signage among retailers and brand marketers, who are eager to engage and communicate with customers in retail environments and other public venues such as banks, financial institutions, restaurants and entertainment in new and intriguing ways," explains Stu Armstrong, COO of Digital View. "Our partnership with Arrow Capital gives our clients a viable alternative to an outright purchase. For many retailers and brand marketers, this helps make it easier for them to include digital signage within their overall marketing and communications programs, by reducing capital outlays, managing costs and providing some very attractive leasing options."

Digital View is a leading global provider of digital signage and digital media networks, with over 40,000 screens deployed worldwide. Arrow Capital specializes in creating vendor leasing programs for manufacturers and distributors of capital equipment and software.

Arrow Capital works with high-technology companies that are eager to build their businesses through comprehensive customer finance programs. Arrow Capital will serve as the exclusive lease financing arm for Digital View’s sales team to help qualifying organizations assess the best financing options for digital signage systems.

"The primary goal of the Digital View customer finance program is to offer creative financing structures to organizations to allow them to flexibly grow and expand their digital media networks," says Steve Trollope, Arrow Capital's CEO. "Our financing programs will enable Digital View’s customers to minimize their capital expense requirements, while maximizing the deployment of their digital media networks."

Beyond cost management benefits, Armstrong points out that leasing digital signage offers retailers and marketers additional flexibility. "Companies that choose to lease digital signage can modify and upgrade their systems as and when needed during the course of the lease,” he explains. "With digital signage technology, design and capabilities evolving, the ability to upgrade helps companies stay on the leading edge of digital signage."

About Arrow Capital

Arrow Capital Corporation (www.arrowcapital.net) provides outsourced captive finance programs for manufacturers and distributors of high-technology equipment, medical equipment and software.  Since its founding in 1988, Arrow's leasing programs have creatively enabled its partners to market their equipment and software throughout North America.  The company primarily focuses on developing private-label, captive finance operations for its various partners. Arrow Capital, which is headquartered in San Jose, CA, also has offices in San Diego, Dallas, Austin and Chicago.

Digital View

Established in 1995, Digital View Group www.digitalview.com is one of the world's foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company develops display electronics products and services used in mission-critical applications, with expertise in delivering digital media networks in retail and other commercial environments. Current brands and retailers using Digital View solutions include Toys 'r Us, P&G, Nine West, Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia, TAG Heuer, Bose and Tempur-Pedic. Based in London, Digital View also has offices in Hong Kong, Toronto, Chicago, New York and Morgan Hill, Calif.

For more information

Contact:
Rick Leonard
(203) 227-7060 x226
rick@dxmanners.com