DV adds even more flexibility with split-screen capability

DV adds even more flexibility with split-screen capability

London, 27 July 2005 Digital View has added significant new functionality to its widely used range of digital media players. The all-new split-screen capability gives in-store and other digital network operators an even wider range of options, such as the ability to add value through the inclusion of adding multiple automatic "RSS"-type newsfeeds, and the opportunity to sell more advertising space on the network.

DV's range of compact, solid-state media players (which contain no moving parts) have become the established standard in the out-of-home advertising and POP environment. Their superior mix of high 24/7 reliability, functionality and costeffectiveness makes them obvious choice over PC-based alternatives. Now, users of DV systems also have access to the flexibility of a split-screen option well known to the users of PC-type systems.

Offered as a new part of DV's RemoteTransfer™, the company's industry-leading Digital Media Network management environment, split-screen functionality is powerful and easy to use. Using a simple web-based interface, users of RemoteTransfer can now divide their display screens up into a background area, a video area, and "news"-type feed areas. Each of these areas has its own playlist, enabling a wide range of flexible information programs to be displayed.

"The ability to display different types of information on a single screen at any one time is of increasing importance to many of our customers," commented Richard Cobbold, Digital View's UK managing director, "and this enhancement offers the flexibility such customers need to maximise the in-store value and ROI of their digital media network."

About RemoteTransfer™

An extremely cost-effective, Internet-based network solution, Digital View's RemoteTransferTM content management and distribution system provides a proven and reliable remote update capability, enabling advertisers to deliver centrally-controlled video messaging displayed on the company's RemotePlayer video players. The software allows users to reliably and efficiently manage networks of remote displays in any out-of-home location, with remote content updating and manipulation, scheduling, and screen grouping. Previously, RemoteTransfer system settings were controlled by two pre-defined users, but now any number of individual user accounts can be supported, allowing users at any level to be authorised to configure settings to meet their own requirements. Used with Digital View's interactive accessories, barcode scanners, and motion sensors, RemoteTransferTM delivers sophisticated marketing and customer interaction data, giving improved measurability, higher value advertising and better targeted promotions.

Digital View

Established in 1995, Digital View Group is one of the world’s foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company has over 250,000 systems deployed across the world in sectors which include medical, broadcast, marine, retail and transport.

Established in 1995, Digital View Group is one of the world’s foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company has over 250,000 systems deployed across the world in sectors which include medical, broadcast, marine, retail and transport.

Digital View is now also a major provider of customised private media networks, capable of delivering high impact advertising content into any outdoor or in-store environment and offering a one-stop-shop for design, installation, content and support services. The company is the name behind many of the largest out-of-home media networks such as Camelot, I-VU, Warner Howard Media and Pharmacy TV in the UK and major brand clients around the world including P&G, Kraft, Starbucks, Swatch Group, Lego, L’Oreal, TAG Heuer, Logitech and Hutchison 3.

For more information

Contact:
James Henry
+44 (0) 207 631 2150
james.henry@digitalview.com

Peter Hayward
+44 (0) 1442 877 167
peter.hayward@vector.co.uk