Digital View
digitalview
August 2004
digitalview 

Digital View sponsors new industry networking forum "The Screen"



The Screen Membership Info
Details of the next Screen Event
Find out more about The Screen at www.thescreen.org

 

GPRS enabled video player takes digital media networks into new era of commercial viability. Click Here

For information on Digital View's Remote Video Player Technology (RP3) Click Here

 

Traditional POP up in Flames…

The "Burning Issue" of static versus digital POP advertising has intensified following the recent success of Tesco's TV trials. Impressive sales uplift during the trial highlights the significant ROI potential this new high impact medium offers.

"Is this cardboard's last stand?" Adding fuel to the fire Digital View's Marketing Director Sandy Westwater simply states: "why have cardboard when you can have digital?"

This follows the launch of DV's plug 'n' play rental initiative – making in-store media a more viable, accessible and cost effective POP solution than ever before.
Click here to share your thoughts on the topic
 

Content Update

OUTDOOR AD WINNER ANNOUNCED

"Missle Car"

J. Walter Thompson (Malaysia) selected as Grand Prix winner in this year's Outdoor advertising category at the Cannes Lions International Advertising Festival awards. 'Missile Car' is an outdoor campaign created for the TV station CH-9 Media.
Source & Full Story:
www.canneslions.com

 
World's most compact digital POS solution

The latest addition to Digital View's range of in-store video messaging products sets a new world standard for cost-effectiveness and flexibility.

Digital View has introduced a digital POS video messaging solution, believed to be the most compact in the world. Designed around advanced Compact Flash technology the product is an ideal fit-for-purpose shelf-edge promotional solution for space-conscious store managers looking to take advantage of the marketing power of the latest in digital video signage.

With a footprint of only 4", the new Digital View Viewstream video shelf unit is extremely flexible and can be easily and neatly positioned onto almost any available surface. With its simple "plug 'n play" design, NTSC and PAL-compliant outputs, stereo audio and programmable playback, the Viewstream is designed to bring products alive, improving retailer's and brand's ability to communicate with their target customers.

Designed specifically for non-connected retail, kiosk and vending display applications, the 4” Viewstream is the latest in Digital View’s range of highly cost-effective promotion and merchandising systems. It offers all the video messaging advantages of DVD and PC-based systems, but with none of the maintenance, downtime implications and software licensing costs typically associated with them.

Designed to play MPEG 1&2 video and audio, as well as still images, the Viewstream products represent an extremely simple and cost-effective way to deliver high impact, measurable, cost effective promotional messaging and advertising into any retail environment right to the point-of-purchase. Because the position of the unit, and its display content, are extremely easy to change, a new promotion can be delivered without the need to print more PoS or other promotional material.

Unlike DVD and PC-based systems, which require disks and fans, Digital View's video messaging products use compressed digital files held on compact Flash memory, which eliminates the need for moving parts. Their self-cooling design guarantees continual play and a long lifespan, while their low-power requirements are deliverable from existing lighting fixtures. Unlike most PC-based applications, the product's non-Windows operating system requires no expensive software licenses.

Offering standard, scheduled or looped playback options, the Viewstream range is capable of driving any size of TFT LCD, plasma or CRT screen. The product's compact design means that it can easily be incorporated into an application with custom housings, and a range of accessory options are available, including interactive touchscreen, audio motion sensor and barcode control for the control of promotional messages.


For further information please contact our sales offices:

UK +44-20-7631-2150uk email
USA +1-408-782-7773us email
Hong Kong +852-2861-3615hk email

 

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