Performance

L’Oreal wanted to help customers to see the benefits of its’ products and to promote specific items to their pre-defined target audience. Within the fierce retail environment, they decided to use fast and engaging media to attract attention and convey their message within seconds.

The interactive media player allowed customers to choose to see information about various products and quickly gave L’Oreal the presense they needed to increase sales during the shopping season.

Using the data-logging feature included with the VideoFlyer media players, L’Oreal were able to see what information was most popular and compare that to sales within the store.

Implementation

The VideoFlyer products can be purchased with or without casing. In this case L’Oreal chose to use media players without cases so that they could quickly and easily be built into their existing store design.

A self contained media player in a tough plastic enclosure, and designed for this type of application, L’Oreal were pleased with the easy installation process.