LONDON, ENGLAND - Pharmacy Channel is the world's premier digital point of sales media network for independent pharmacies. They provide a unique platform for personal care brands, pharmaceutical manufacturers and government agencies to effectively and efficiently advertise to, and communicate with, both pharmacists and their customers at the right time and place.

The network uses custom made 17" displays with integrated Digital View solid state digital media players and modem. A particular challenge for the network was having to use existing low bandwidth communications, often shared with other in-store equipment. Additionally as independent pharmacies they have very different operating hours and there is a requirement to ensure content does not breach the requirements laid down by law.

To meet the requirements of this network Digital View has provided a very robust and resilient communications system so that video media can be transferred to all the displays despite a low bandwidth telecommunications system facing frequent conflicts and interruptions.

Digital View's RemoteTransfer enables scheduling different playlists and on/off times for all screens on an individual pharmacy basis as well as complete network monitoring ensuring a high degree of media compliance. Furthermore the use of RSS feeds and multi-shared groups has enabled the optimization of media assets across the portfolio.