New York - Nine West, a fashion footwear marketer with retail stores in over 60 countries, wanted to enhance their customers shopping experience by offering moving video of their various product offerings in-store.

Almost without exception, digital display vendors were offering costly and complicated display networks.

We were looking for a simple solution that was cost-effective "We evaluated a lot of systems, but the cost of setting up a network in each sore was more than we thought we would get a return on", says Peter Burgoyne, director of creative media systems / Store design for the 600-plus location retailer.

In a sea of over priced digital display vendors offering complicated over-priced systems Digital View offered a no hassle easy-install, cost-effective, and reliable solution. Three 17" LCD flat screens ensconced within a deep display shelf controlled by a single Digital View RP3 video player using solid state flash memory cards whose content is renewed according to Nine West's media campaign schedule.

The installation itself is typically located at the back of the store as part of the attractive eye catching presentation wall, customers are engaged by video loops, ranging from one to several minutes in length, showing new product announcements, fashion updates and selections from the company's online Hot9 trends feature.

The scope of this project is a sign of the growing maturity of retailers in terms of implementing digital signage. Nine West had a clear vision of their requirements and found a digital display system that suited their needs.