As SID explain it:
At Display Week 2012, the Society for Information Display is providing a new forum for live demonstrations of emerging information display technologies and related areas. This new exhibit platform is called the “Innovation Zone” (I-Zone) and will appear in the main Exhibit Hall, under the sponsorship of E Ink Holdings, on June 5-6 in the Boston Convention and Exhibition Center in Boston, Massachusetts.
They will also select a winner for “Best Prototype at Display Week”.
Further details can be found at http://www.sid.org/IndustryNews/tabid/300/EntryId/30/SID-Debuts-Innovation-Zone-for-Cutting-Edge-Display-Technologies.aspx