‘Digital signage’ covers a very wide of uses of digital media and is definitely not limited to the professional advertising networks that get most of the publicity. For many of these other uses the cost and time involved in using a professional video production company would be prohibitive.
Fortunately it can be very easy to create and produce video and over the course of future blogs we will look at various accessible and useful techniques. Just as a quick overview some of the issues for consideration include:
- Methods for creating original media such as video, stills and audio
- Using stock media
- Editing and related creative techniques
- Encoding & transcoding
We will also look at how to add various types of interactivity and many of the creative possibilities enabled by Digital View media players.