Content: Video in a Thai Restaurant
A couple of our blog posts recently have mentioned making video out of still images so I was interested to see this approach being used by two popular local restaurants:
First there is the local Thai restaurant, they have a large LCD display integrated into the wall at one end of the restaurant. The content comprises still images made into a video using Ken Burns effect and a selection of subtle transitions. The photos are a combination of food, pictures of the menu and a diverse selection of scenes from Thailand – including the highly recognizable Songkran festival. It is not intrusive and works well.
Next is a modern cafe. It has 5 large LCD displays high on the wall behind the main counter used as menu boards. These change for breakfast, lunch and dinner. On some of the displays they had the standard menu which didn’t change – easy to read and choose from. Then on the middle display there were a couple of specials and these did change. In all cases the menu items were in a ‘window’ with a relevant food background made from still images using, you guessed it, the Ken Burns effect so there was movement.
Both these establishments made excellent use of easy to achieve digital signage. The approaches were very different but entirely suitable and matching to their respective styles.