Stock video can be an incredible resource for creating digital signage content. There is a lot of it, it is easy to access and easy to use – prices vary. A quick search on the web for stock video websites produces many results but one we use regularly is iStockPhoto which offers both stills and video.
So if for example the requirement is to make a menu board for a restaurant there is a huge selection of relevant video clips available, this is quickly apparent with a search of a couple of sites using the word ‘food’: Artbeats gave 1,601 clips as a result and iStockPhoto gave 11,401. A purchased clip can be used to create a video background with either a fixed or changing menu display in the foreground – this is an easy exercise in video editing software.
There are certainly many topics covered by stock video, for example searches for video on topics such as dinosaurs or 17th century gave a respectable number of results for each.
One final point – always check the usage license. Even royalty free video is likely to have usage conditions.