In this post I want to share some thoughts of how you can use (and why it’s a good idea) different technology including digital signs to create memorable experiences, and look at what some companies and creatives are already doing to offer amazing value to brands and organizations.
As I write this our UK office are exhibiting at the In-Store show in London showing a comprehensive selection of display solutions for retail marketing together with numerous interactive options. One of our exhibits in particular caught my attention because of how cost effectively we are able to produce it.
The demonstration as pictured here shows a video of a car rotating so the user can see a 360 degree view. The nearby touch pad with various colors is, as you might expect, a color selector for the car. While this would normally require a costly PC and touch screen we have used a 15″ VideoFlyer and our own touch solution mounted in a separate frame. The user touches the color of choice and immediately the video changes to show a view of the car in the color selected.
Very easy to put together, cost effective and reliable.
Recently I saw a signage company suggesting that supporting a wide range of file formats was a positive feature. I feel they are wrong with this – good signage is about good content and this is going to be at risk if there is little or no control over the the media file formats.
As such the way to ensure good quality results is to set and maintain standards for the media formats being used. By all means provide tools to make it easier to convert video to the required formats.
Digital View used to promote a flexible approach to file formats and technically this is still possible, but given the overriding requirement to ensure quality we switched to focus on a limited range of formats and provided transcoder tools to make it easy for customers – this is called DV Media Converter (http://www.digitalview.com/dv-media-converter).
In retail environments consumers are surrounded by all kinds of promotional materials and mediums, competing for their attention. There are many different points of engagement, but in this post I want to focus on shelf edge displays where it is easy to cross over the automatic barriers that shoppers erect against too many messages, making sure you get heard. Read more…
With a new series of VideoFlyer digital posters hitting the market, it’s time to look at some of the features. Most notably networking. Read more…
Attending The Screen breakfast briefing in London this morning raised an interesting point that probably gets overlooked about general perceptions of signage. Ever wondered about the factors that lead viewers to give their attention to a digital sign? Here’s a thought for you. Read more…
Time was, using digital displays in vending machines was a tricky business. Screens were heavy and expensive to employ. As technology moves on and standards improve it is becoming easier to integrate screens with anything. Vending machines are no exception. Why bother though? Read more…
Increasing sales and customer loyalty is the dream of every business owner. Of course there are many ways to go about this, but I want to give you some thoughts on how to go about finding the best digital signage package for you.
Digital signage is everywhere, some of it amazingly good, some not so good. What separates the good from the bad and what is being done to build on successes? Read more…
Digital View media players are designed so companies can write their own server or PC based content management systems. A number of companies have taken advantage of this to create a proprietary system exactly matching their business needs – the results are very impressive.
FTP Concepts a UK company have used these networked ViewStream protocols to provide full compatibility with their SaaS based digital signage content management system.
It is all fairly straightforward for database developers with most command files in simple text format. For security purposes the playlist file is compiled using a server based script.
