Digital Signage in Transport – 4 years on
May 2009 marks 4 years since the first digital escalator displays went in at Tottenham Court Rd underground train station in London. This was a milestone for the digital signage industry as not only was it a major installation of solid-state media players with screen to screen synchronization (which has been used to tremendous effect) but it was also a significant move by one of the top four outdoor advertising agencies – Viacom at the time.
Digital View provided the media players and various technology including the content management system working with Esprit Digital who provided the DEPs (Digital Escalator Panels) and project managed the whole thing. We hear that the system far exceeded its reliability requirements which were demanding in a very demanding environment – indeed the units are still running. Esprit Digital have continued to supply DEPs as more stations have been added to the network.