Digital View Blog

As I write this our UK office are exhibiting at the In-Store show in London showing a comprehensive selection of display solutions for retail marketing together with numerous interactive options. One of our exhibits in particular caught my attention because of how cost effectively we are able to produce it.

The demonstration as pictured here shows a video of a car rotating so the user can see a 360 degree view. The nearby touch pad with various colors is, as you might expect, a color selector for the car. While this would normally require a costly PC and touch screen we have used a 15″ VideoFlyer and our own touch solution mounted in a separate frame. The user touches the color of choice and immediately the video changes to show a view of the car in the color selected.

Very easy to put together, cost effective and reliable.

The first 5 months of 2011 have been action packed for Digital View with formalization of the signage division under Bob Michaels, numerous trade shows in the USA and around Europe as well as many new products, most significant of which is a whole line-up of great new monitors from 10″ through to 46″ that will be featured at Infocomm in a couple of weeks. On top that we have been involved in many great display and media projects in transport, leisure, retail and government.

The DV marketing team based in UK are hard at work preparing a major change to the website to reflect the two main Digital View operating divisions, namely signage and display system solutions. This is very much a marketing activity intended to make navigation easier for visitors to our website, there are no structural changes and we remain a closely integrated group.