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Archive for February, 2011

Digital Signage Off The Shelf

February 16th, 2011 No comments

In retail environments consumers are surrounded by all kinds of promotional materials and mediums, competing for their attention. There are many different points of engagement, but in this post I want to focus on shelf edge displays where it is easy to cross over the automatic barriers that shoppers erect against too many messages, making sure you get heard. Read more…