What do your customers think about your product or service?
Was the restaurant to warm/cold/just right? Should there be more accessories available? Was the waiting time too long? Are the facilities clean? Will you return?
Enable customer feedback – the VideoFlyer is an incredibly cost effective way to poll customers and can combine both information gathering and digital signage type promotion in a single easy to use package. Five straightforward steps:
1) Using any touch screen VideoFlyer (10″ or 15″ display size) or add a button bar to a standard VideoFlyer (10″, 15″ or 21″).
2) Create appropriate videos or still images and organize using DV Studio.
3) Deploy in-store.
4) Collect data.
5) Analyze and report.
Looking at each of these in more detail…
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LCD panels are a progressive display technology and even though LCD TV’s may accept interlaced video the electronics inside the display have to convert this to progressive. Interlaced originated in the the dark ages of the CRT and low bandwidth. Today bandwidth is available and the display technology is progressive scan. Rather than explain the differences here very good explanations can be found on Wikipedia: Progressive, Interlaced.
The Digital View recommendation is that when creating or encoding video, eg for digital signage, choose progressive. So choose 720p rather than 720i, 1080p rather than 1080i. As mentioned above, interlaced can be used if necessary and Digital View products all do a really excellent job with interlaced video but it is legacy technology support.
As a final note there are considerations for filming in progressive mode that require an understanding of the appropriate techniques, for example panning needs to be either very slow or fast otherwise jerking or image shear can appear. Alternatively tracking an object while panning can be fine as any artifacts in the background will be less noticeable. Filming at 50 or 60fps will likely be better than at lower frame rates. A bit of trial and error quickly illustrates the point.
Trying to set up a simple, good quality digital signage system or menu board in a store or restaurant can seem a little daunting at first. There are many subscription based digital signage systems out there, but what if you don’t want to pay monthly fees? I want to share a few ideas with you about how you can make sure you get the right setup for your needs.
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