In this post I want to share some thoughts of how you can use (and why it’s a good idea) different technology including digital signs to create memorable experiences, and look at what some companies and creatives are already doing to offer amazing value to brands and organizations.
As I write this our UK office are exhibiting at the In-Store show in London showing a comprehensive selection of display solutions for retail marketing together with numerous interactive options. One of our exhibits in particular caught my attention because of how cost effectively we are able to produce it.
The demonstration as pictured here shows a video of a car rotating so the user can see a 360 degree view. The nearby touch pad with various colors is, as you might expect, a color selector for the car. While this would normally require a costly PC and touch screen we have used a 15″ VideoFlyer and our own touch solution mounted in a separate frame. The user touches the color of choice and immediately the video changes to show a view of the car in the color selected.
Very easy to put together, cost effective and reliable.
The first 5 months of 2011 have been action packed for Digital View with formalization of the signage division under Bob Michaels, numerous trade shows in the USA and around Europe as well as many new products, most significant of which is a whole line-up of great new monitors from 10″ through to 46″ that will be featured at Infocomm in a couple of weeks. On top that we have been involved in many great display and media projects in transport, leisure, retail and government.
The DV marketing team based in UK are hard at work preparing a major change to the website to reflect the two main Digital View operating divisions, namely signage and display system solutions. This is very much a marketing activity intended to make navigation easier for visitors to our website, there are no structural changes and we remain a closely integrated group.
Recently I saw a signage company suggesting that supporting a wide range of file formats was a positive feature. I feel they are wrong with this – good signage is about good content and this is going to be at risk if there is little or no control over the the media file formats.
As such the way to ensure good quality results is to set and maintain standards for the media formats being used. By all means provide tools to make it easier to convert video to the required formats.
Digital View used to promote a flexible approach to file formats and technically this is still possible, but given the overriding requirement to ensure quality we switched to focus on a limited range of formats and provided transcoder tools to make it easy for customers – this is called DV Media Converter (http://www.digitalview.com/dv-media-converter).
In retail environments consumers are surrounded by all kinds of promotional materials and mediums, competing for their attention. There are many different points of engagement, but in this post I want to focus on shelf edge displays where it is easy to cross over the automatic barriers that shoppers erect against too many messages, making sure you get heard. Read more…
Did you know that you can build your LCD display system to adjust automatically to ambient light? There are a couple of great reasons why this little accessory is a big consideration… Read more…
No it’s not a band name! I want to give you a few thoughts about controlling the brightness and dimming on your display. Working with high brightness displays? You may well need to include the capability to dim the display backlight. That or give someone a big headache when it gets dark.
Digital View’s range of LCD Controllers are designed to allow flexibility of control. As well as providing standard on screen display for adjusting settings at a user level, control can be gained by remote control, serial port commands or over ethernet. You also have a choice of button accessories and other addons to add extra capabilities to your display product. Read more…
With a new series of VideoFlyer digital posters hitting the market, it’s time to look at some of the features. Most notably networking. Read more…
Our technical team have been doing an amazing job developing our new Integre Chassis product line, and yesterday we got to look at the range. Seeing is believing! These chassis are the formula one of openframe display product realization. So what did I learn… ? Read more…